They say a picture speaks a thousand words. That’s not to say that you can replace each of your marketing emails with a single picture: obviously, your audience will need a little bit of context in ...
Brand positioning is a pretty esoteric topic, when you think about it. How does anyone create a mental image, an emotional response, and a full perception of your business in someone else’s head? ...
As a business owner, you’ve probably heard the term “brand positioning” tossed around in blogs and forums, as well as advice like “You need to fine-tune your brand positioning strategy”. Or “Use ...
How is it that some businesses just seem to know before anyone else what the next hottest thing is going to be? Whether it’s choosing just the right social media outlet to market their brand, or ...
Lead magnets are a time-tested way to attract customers to your online business. People love free stuff, and you love adding more individuals to your sales funnel. Lead magnets are popular because ...
If you do a quick Google search regarding the topic of attraction marketing, you’ll stumble across plenty of different theories, strategies, and suggestions. They may be wildly different, running ...
Have you ever had a neighbor ask you who you use to paint your house or help with lawn upkeep? Has your coworker ever asked you where you got your shoes, or who did your hair? Have you ever gushed ...
If centuries of advertising have taught us anything, it’s that people love images. From artistic logos to full color photographs, people are drawn to pictures (pun intended). Images Speak Louder ...
In the world of business, we see trends come and go. Creativity is one of the founding tenets of marketing, and we’re constantly working to outdo the competition in order to attract customers. ...
When you think of ways to get the word out about your business, your mind probably wanders to some of the conventional methods of our modern times, including social media blasts, banner ads, email ...
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