Selling your products on Amazon can be a great idea for many business owners. The site is known for having everything a consumer could possibly want, as well as a few thousand things that you didn’t ...
In the world of marketing, pay-per-click, or PPC campaigns are pretty straightforward. You set up an ad on your favorite social media outlet, and you pay every time someone clicks on your ad. It ...
Not too long ago, publishing a book was a privilege reserved for the most elite of elite authors. You had to create a manuscript and pitch your idea to publisher after publisher, hoping someone ...
For online business owners, an abandoned cart provides a very special type of heartbreak. It means that someone was so very close to making the purchase that would make them a lifelong customer of ...
Entrepreneurs and marketing professionals alike need to know how to do many different tasks to attract and retain lifelong customers, starting with lead generation.
Lead generation is a topic ...
What if I were to tell you that the very memes that engage you as a reader every day can be used to engage your own audience, thus becoming an integral part of your social media marketing strategy?
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It doesn’t take an advanced degree in Marketing, Communications, or Advertising to realize that nearly everything we do in this world is done with the assistance of the internet. Sure, we still ...
It’s probably about time we admitted that Google is a huge part of our lives, especially as business professionals. SEO is one of our key functions, and finding out how keywords are trending on ...
When you really think about it, keywords are a very interesting concept. Through standard keywords, potential customers can search for our businesses. With long-tail keywords (more in this article), ...
We generally think of Twitter as a way to reach the masses: specifically, our customers. But when your business subscribes to the business-to-business, or B2B, model of operation, your customers ...