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As business owners, it’s important to keep track of the various services and software available that could potentially help with key business tasks. ClickFunnels and Leadpages are two tools that are often mentioned by those in sales and marketing, but many are unfamiliar with what each type of software can do for their business.
Both can be very beneficial, so let’s discuss some of the functions of each, and how they can help you become more centered and focused on success.
ClickFunnels and LeadPages: What They Do
Both ClickFunnels and Leadpages can assist in building both landing pages and the elements of your sales funnel. As the names suggest, however, they each have a specialty. ClickFunnels is a stronger resource for building a sales funnel, while Leadpages is geared towards landing pages.
Sales pages are built for the purpose of conversion, and tend to provide loads of information that explains and promotes a product or service. Sales pages are the modern version of a sales pitch: they include photos, videos, and text that tell a story. Most sales pages include a shopping cart and payment capabilities.
On the other hand, landing pages are stand alone pages that have one purpose: to make you do something. Sometimes this is a sale, but more frequently, there’s a smaller, simpler call to action, such as signing up for a newsletter, joining an email list, and more. Once the visitor has performed this action, the conversion is complete.
Knowing this, it stands to reason that a business owner may want to focus on one or both options, depending on the product and audience. But which software should you choose to make the most out of your investment, and to best guide your business to success?
ClickFunnels features. When it is better than LeadPages?
ClickFunnels was designed for beginners to marketing, and offers friendly incentives such as a 14 day free trial, no set up fees, and a 30-day Money Back Guarantee. For those new to running their own business, low risk is always attractive! Click this link to read the full ClickFunnels review.
At its core, ClickFunnels is an all-in-one type of software, which handles tasks from creating landing pages, sending email auto responses, processing sales, hosting events, and more.
This single application offers an easy-to-follow process for building all of these features, and adding the pieces you need to truly set off your product and business.
The sales funnel set up feature can handle a variety of businesses, including products, events, and services. From the front sales page, to the upsell options, to the delivery and follow up, this software features drag-and-drop editing capabilities so you can gently guide visitors step-by-step to the product or service they need to solve their problems.
From one-click sales to a full tutorial, ClickFunnels allows users to add exactly the right amount of detail and information to help guide visitors into satisfied customers. Design options aren’t exactly plentiful, but you’ll have the ability to add a shopping cart, headers, text boxes, video, images, and more easily.
ClickFunnels offers many options for the savvy business owner to explore. It can be integrated with services like MailChimp, Drip, or Aweber to help automate emails or SMS messages to subscribers.
The landing page builder in ClickFunnels is equally simple to use, with drag-and-drop technology making it easy to create a page in minutes. Split testing capability is also built in, as well as integration with social media. There’s also a Backpack program that can help with building affiliate marketing programs.
The Lowdown on Leadpages
Leadpages is an incredibly useful program for those who are looking for a perfect landing page quickly. Their motto “Turn Clicks into Customers” really brings it home- this is a program less about guiding prospects, and more about enticing customers.
They also offer a 14 day free trial, with no set up fee, but no refund is available. Instead, they offer 15 landing page integrations with membership.
Also powered by an easy-to-use drag-and-drop format, Leadpages lets users create landing pages that have that “WOW” factor, right away. The multiple templates provided are eye-catching, and allow for plenty of customization. Each page is mobile-responsive, too, so you don’t have to worry about alienating smartphone shoppers.
Alert bars, pop ups, opt-in texts, and more can all be created from this software. Building a full funnel is possible with this program, but requires step-by-step integration with mailing software, payment processing, and more to really enable the full experience. It can, however, be very easily published to your WordPress website with a Connector plug-in.
Another great feature of Leadpages is the built in analytics. Organize a/b tests, view real time conversion details, and get tips on how to gain even more conversions with the easy-to-follow analytics display.
The program also integrates with services like Google Analytics, Google Ads, Hubspot, and so many more. From analytics to CRM organization, integrations allow the function of the landing page you design to spill over into every part of your marketing scheme.
Conclusion
While each program offers slightly different means, the goal is the same: to drive as many conversions as possible. When it comes to choosing which software is best for your business, consider your audience.
While ClickFunnels can help you publish a full sales pitch, Leadpages can provide you with a quick audience, with its professional-style landing pages and multiple integrations.
Each program includes plenty of crossover, but the strengths of each are evident. Consider how you plan to grow your audience, and where your traffic originates. If landing a sale is your ultimate goal, consider a program like ClickFunnels that will help drive a sale. If gaining subscribers or pay-per-click campaigns is your main focus right now, check out Leadpages.
A great many software options are available to aid overwhelmed business owners with some of the demanding marketing and sales tasks required to create conversions.
By choosing the option that best suits your business needs and marketing goals, you’re making an investment in the overall success of your business, while at the same time saving yourself plenty of headaches in trying to manage every facet of business on your own.
