Warda Manzar
Do you ever wonder why people blog? Does blogging actually pay off? Is blogging worth it? In this post, we’ll look at all the top factors to help you determine whether starting a blog is the best option for you.
Is Blogging Worth It, Yes or No?
Before you start a blog, you should probably consider whether it’s worth the effort in the first place. After all, you wouldn’t want to spend a lot of time on something that offers you nothing in return.
The short answer is Yes! Blogging is worth it.
Since blogging gives you a platform to express yourself and share your interests with the world, it also helps you write better, develop your online identity, discover new things, and earn money online.
In reality, blogging offers a wide range of additional advantages. Hubspot estimated that 82% of marketers gained a profit from their blogs in 2021.
Creating a blog requires time and effort, but if you use a marketing plan that aligns with the objectives you want to reach, the results could be very rewarding.
So, do you think blogging is for you? Let’s have a look at the top five good reasons to start blogging.
Top 5 Reasons Why Blogging Worth the Effort
Blogging is enjoyable, but it is only profitable if done correctly. It requires careful consideration and persistent work. Here are a few key reasons for having blogs on your website for consumers, companies, and service providers.
But, if after reading the first paragraphs, you are still wondering if is blogging worth it, continue reading to find the answer to this question.
Reason # 01: Increases Trust and Authority
Blogging is an extensive and evident way to demonstrate your understanding of your products, niche, and industry.
Let’s suppose if a user wanted to buy a product and had a choice between you and a competitor, who would he choose? When all other factors are equal, they will select the brand they believe to be more reliable.
Maintaining a blog demonstrates the work you put into your business because they are challenging to keep up with. It’s a red flag that your company might not be reliable if you don’t have a blog (or if your blog uses stolen content or has poor quality). Customers want to buy from trusted brands.
For this reason, if you are not able to produce unique content yourself, you must find some copywriters that can help you.
Reason # 02: Greatest Source for Lead Generation
Hubspot discovered a direct link between the number of indexed pages in Google and the number of leads generated. Customers who had a large number of indexed pages noticed a 2X increase in leads.
The quickest way to rank many pages in the SERP (Search Engine Result Page) is through blogging. You may connect an email capture form or lead magnet to your extremely helpful content once it has achieved ranking and start generating leads while you sleep.
This automatic lead generating must have effective CTAs to work properly. CTAs must be convincing, relevant, and follow a logical path for the reader.
Read also: What is Lead Generation in simple words?
Reason # 03: Generate Income
The fact that your blog posts can frequently generate income is another reason blogging is a good idea.
If affiliate marketing (more here) is a part of your strategy, for instance, you might write blog posts that include product reviews for which you are an affiliate.
It can be quite profitable to blog if you can consistently attract visitors to your affiliate posts, especially if the commissions are big or recurring.
Include links to any items you might be selling on your website in your posts as another way to make your blog work for you. These might be digital goods like eBooks or courses. Or physical goods if you have an online store.
A popular blog post may result in increased product sales. Additional ways to make money from your blogs include advertisements, sponsored content, and more.
Therefore, is blogging worth it if it can bring repeated sales and new customers? The answer is a no brainer 🧐
Reason # 04: You Can Reuse Blog Content
Putting money into a blog is more than just investing in it. It entails investing in authority, knowledge, and content. That blog post can be transformed into a variety of media and content that can all be used to reach various audiences in various places and at multiple times.
One post can be turned into a script and read aloud as an audio post or podcast. An animated or action-based YouTube video can be created using that audio. The script can be condensed and transformed into a slide deck or even an infographic. You are producing a resource rather than just a blog post.
Reason # 05: Driving Long-Term Outcomes
Consider that you write a blog post. The post will continue to direct traffic to your website for months or even years after it goes live, even though you might experience a spike in traffic in the days immediately following its publication because it is now ranked.
Many businesses, particularly those in the growth stage, are hesitant to start a blog due to the workload, particularly content creation. You can reap many benefits from blogging if you consistently publish high-quality content and use effective marketing techniques.
Blogging Mistakes to Avoid
To achieve long-term outcomes from blogging, here are some mistakes that you should avoid:
1. Show Your Personality Rather Than Telling It.
Although it may sound harsh, it is true: When people start blogging, they mistakenly believe that their audience will be really interested in their experiences and passions. However, this is not the case. The fact that no one is interested in you and your experiences. People are much more interested in what you can teach them.
To add personality to your writing, try figuring out how your readers can relate to the subject you’re writing about. That is entirely up to you.
Some people enjoy cracking jokes; others enjoy making pop culture references, and some enjoy vivid descriptions. Then, write in the first person as if you were chatting with them about it. Be as personable, approachable, and engaging in your tone as you would in a face-to-face conversation.
2. Establish Expertise Rather Than Self-Promotion
Don’t just focus on self-promotion. A blog should not be used to promote products to readers. Instead, it should add value.
Consider yourself a subject matter expert, and use the opportunity to prove your knowledge of your field. You should use your blog to highlight clients, offer industry trend analysis, report on cutting-edge technology, and occasionally show off creative new uses for your products.
3. Stop Using Google Images.
This is among the most common mistakes a blogger can make. It’s so simple to use the images from Google image search. However, you should be aware that using copyrighted photos on your blog could result in legal action being taken against you.
The best way to stop using Google images is to search for royalty-free images for your blog posts, or you can create infographics.
These platforms offer royalty-free image downloads, and you can use a few image editing tools to create your own original, eye-catching images for your blog posts.
- DepositPhotos
- Unsplash
- Pexels
- StockSnap.io
- Burst
You can click this link to get started downloading royalty-free images instantly.
4. Not Following Best SEO Practices
Use search engine optimization (SEO) to drive your blog traffic. Not using SEO best practices is a huge blogging mistake because Google receives 67 thousand searches every second, and 93% of all online experiences begin with a search engine.
Without following SEO best practices and organizing your content so that search engines can understand it quickly, you risk losing out on a significant opportunity for traffic.
The following are a few of the most significant SEO best practices:
- Smart keyword research prior to writing
- Recognizing the user’s intentions behind a search query
- Optimizing your page’s URL
- Creating blog headlines that are reader-friendly and SEO-friendly
- Linking to relevant external and internal resources while writing an engaging meta description
Is blogging worth it? Final Thoughts
The reasons above show that starting a blog is worthwhile if expanding your business is essential to you.
Consider blogging to be an essential component of your company’s content marketing strategy. Even though it will require consistent work, it will undoubtedly benefit your company in the long run.
So, we hope this post has inspired you that blogging is worthwhile! If you have any questions, let us know in the comment section.
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